SUSTAINABILITY IS THE NEW LUXURY

Our panel discussion during Dubai Design Week examined how the concept of luxury in residential design in the Middle East is beginning to shift from chandeliers and gilded interiors to sustainable products and spaces that embrace purpose and authenticity.

SUSTAINABILITY IS THE NEW LUXURY

Aritco was the proud sponsor of the talks program at The Forum during Dubai Design Week 2022. David Schill, Marketing Director, took part in a panel discussion that explored how sustainability is increasingly becoming an important element in high-end residential design in the region. The talk was moderated by Marina Mrdjen, design journalist and founder of marketing consultancy Intelier, and the two other panelists were interior designers Meshary Al Nassar, and Sawsan Haber, founder of Dipuigi Luxury Interior Design & Architecture.

As pointed out by Aritco’s latest trend report, Rethinking Luxury: Sustainable Materials , produced in collaboration with innovations platform Springwise, in the past two years, global Google searches for “sustainability” and “sustainable luxury brands” rose by 40 percent and 46 percent respectively.

So what are the key drivers for this dramatic shift in high-end consumer demand, how has it affected the design and architecture sector, and has it reached Dubai and the wider region? READ MORE